Funny thing about success . . . once a product reaches it and achieves brand equity, those making and selling it can charge more than what an identical unrecognized brand would fetch in the marketplace (even if that unrecognized brand is as good or better).
For those charged with purchasing employee workwear, maintaining brand loyalty works well when the brand continues to keep its promise about who they are and their ability to consistently deliver a product that meets, and hopefully exceeds, expectations.
If not, brand loyalty can easily become a crutch and an excuse for not asking the tough questions and beginning the process of looking for a new brand that will work hard to earn and keep your business. New or "pioneer" brands like MASCOT Workwear are a great place to start. They'll work hard for your business because they must.
ABOUT US: MASCOT Workwear is a global leading brand of high performance work clothing and outerwear. We strive to develop the most innovative clothing on the market be incorporating the latest in fabric innovation paired with sleek functional design. MASCOT Workwear offers individuals and companies alike the option to stand out in the crowd and look professional regardless of your job requirement.
Contact us today at 800.459.4405.